Citi: GTR 2023 showreel

Brief

Create a showstopping showreel to showcase on two LED video walls at the Citi stand during the GTR (Global Trade Review) Asia 2023 event in Singapore. 

The intention is to highlight the bank's trade capabilities by repurposing existing content.

Strategy

Since event attendees would be watching without sound, we took inspiration from devices used within social media to effectively convey key messages with eye-catching text and visuals. A dynamic grid allowed us to portray a volume of content within a short period of time.