EY: Explaining BEPS Pillar 2
Brand guidelines are key to communicating a consistent identity that resonates with your audiences. However, like most creative communication strategies, they’re not always set in stone and can be up to interpretation. Thankfully, our design team are adept at the nuanced balancing act needed to respect a brand while finding the best tools to tell a story.
Brief
Professional services firm EY turned to CW& for content to help explain a new tax law, BEPS Pillar 2. We worked hand-in-hand with the brand to ideate and deliver an animated video that met strict guidelines. While we’ve all heard the term ‘brand police’, thanks to the brilliant project management skills of our client, we were able to successfully reframe this as ‘brand protection'. The result was a video that thrilled us all.
Jennifer Lee, Head of Content & Campaigns, EY Financial Services EMEIAI was very impressed by the professionalism of the team at Casey Wishart. Despite a tight deadline and restrictive brand guidelines, they managed to create a slick, world-class animated video that thrilled our stakeholders and impressed our audiences.
Moreover, the team were just a joy to work with – always available and incredibly responsive through every step of production. Thank you to Audrey for her artistry, and Maxine for keeping the entire project on track despite our multitude of demands! I look forward to our next collaboration!