Execs reluctant to be on camera?

Getting experts and senior leaders to present in videos can be a challenge. Many cringe at seeing themselves on camera and others simply lack the time to refine their delivery.

However, B2B marketers are learning from successful influencers that video content is an important and powerful tool for elevating brands and building trust. So how can you support your experts to become more comfortable being filmed?

For those who frequently appear on camera or stage, we strongly recommend media training for techniques that boost confidence and improve performance.

In the meantime, here are some quick tips from broadcaster Emma Crosby on how to capture and retain the attention of your audience.