abrdn: Insight series
Create a series of video assets to support the distribution of quarterly insight whitepapers.
Strategy
In an age of information overload, we recommend a ‘slice and dice’ approach to whitepaper content. Additionally, animation can effectively communicate technical concepts.
By developing an ecosystem of assets tailored for social media, we can gather valuable data and insights on the preferred formats of our target audience.
We created three types of assets for each report. An approximate 90-second scripted animation summarising the key findings of the report; a short text only video to tease the report and a static design.
