Aberdeen: ETF explainers
Aberdeen engaged us to create a series of explainer videos to support the launch of three new ETF funds. Our goal was to present what can be complex financial strategies in a way that felt conversational and visually engaging.
Speaker: David Clancy - Ouantitative Solutions Research Director, Aberdeen Investments
The digital economy might run on software, but the energy transition, that runs on materials.
From electric vehicles to semiconductors, from wind farms to data centers, tomorrow's infrastructure depends on a cluster of materials including lithium and copper.
The demand for each of them is expected to rise dramatically, anywhere from double to 40 times by 2040, driven by the shift to clean energy and electrification.
It's not just about energy, though.
As global data usage surges the hardware behind it - servers, chips, and cooling systems - also depends on these same materials.
And when it comes to decarbonization, governments are not only supporting the transition to net zero, but are committing to strategies centered around these material intensive technologies.
Add in rising geopolitical tensions and growing competition for scarce resources, and the stages set for a huge opportunity.
But these materials are still largely overlooked in most investment portfolios. That's why we created the Aberdeen Future Raw Materials ETF.
The majority of companies in the fund earn at least half of their revenue directly from one or more of these five critical minerals.
It's actively managed so it can adapt to market shifts, geopolitics, and new innovations. And it's all cap, so it doesn't just invest in mining giants, but also the innovators and pioneers best positioned for the transformation ahead.
Social-native assets
To ensure the content performed across platforms, we didn’t just trim down the hero videos, we wrote dedicated scripts for social, focused on delivering top-line messages to spark interest and prompt further engagement. We also worked closely with the presenters to support on-camera delivery, helping them feel natural and authoritative on screen.
Speaker: Svitlana Gubriy - Head of Indirect Real Assets, Aberdeen Investments
The packages at your door, the app that you just opened, the clinic down the road...they all rely on real estate.
Just not the kind that usually comes to mind.
When we think about real estate, we picture homes, office blocks, maybe a shopping center.
Today, the most dynamic parts of the market are behind the scenes.
It's the logistics hubs that power e-commerce, healhcare and senior living facilities supporting aging populations and the data centers, keeping us all online.
Real estate is changing, and fast.
The Aberdeen future real estate ETF is built to capture this shift, investing in spaces driving the next phase of global growth.
On screen: Aberdeen Investments
