UniCredit: Extending event impact
UniCredit tasked us with helping promote its Longevity Economic Forum, an international event exploring the investment and social implications of extended lifespans. We created a suite of video assets designed to elevate the event’s visibility, amplify its speakers, and continue the conversation long after the forum ended.
We produced a dynamic highlights reel to capture the forum’s tone and key moments - perfect for post-event momentum and future promotion.
Additional thought leadership assets
To deepen the impact, we set up an off-stage filming space to conduct focused interviews with key speakers, producing two thought leadership videos that connected longevity to finance, innovation, and policy.
Speakers: Katie Hart - Neuromarketer; Nic Palmarini - Director of the UK's National Innovation Centre for Ageing (NICA); Michael Spence - Nobel Laureate in Economic Sciences; Richard Burton - Head of Client Solutions, UniCredit
Katie Hart - Neuromarketer
67% of population over the age of 50 say
they are portrayed negatively in advertisements.
We need to make sure we're using
devices which work more effectively for them.
They've got massive potential spending
power and so we really want to capitalize on that.
Nic Palmarini - Director of the UK's National Innovation Centre for Ageing (NICA)
You could have a new love in your sixties.
You can open up a new company in your later life.
I think we have to rethink completely
how we define the generations, instead of if
you are a boomer, you have to retire.
Michael Spence - Nobel Laureate in Economic Sciences
One of the nice things about the conference
is people come from different vantage points,
from neuroscience, health, finance.
Everybody walks away with a
comprehensive sense of what the
nature of the challenge really is.
Richard Burton - Head of Client Solutions, UniCredit
Longevity seems like something in
the future and far away.
I really do believe that people do not
have it on the right level of seriousness
and importance in the dialogue.
And I think that's part of our duty to
help people see that we have to take
the steps today to address the future.
Key insights from this case study
How to use event content to support long-term visibility
How fast-turnaround video content helps sustain post-event momentum
