How to get people to love you

In the world of big data, it can be easy to focus on metrics and conversions as signs of success. However, there are other, less easily quantifiable KPIs that marketers need to consider. Watch as Ruth Harper, Chief Marketing and Sustainability Officer for ManpowerGroup, speaks to Roslyn Casey Shaw, Co-Founder of Casey Wishart and Partners, about how to build brand loyalty, and why asking customers to trust you without a full-funnel marketing strategy will lead to disappointment.