Helping leaders stand out on social
Ninety-two percent of professionals say they are more likely to trust a company whose senior executives use social media (FTI Consulting 2023). But how can leaders communicate their thoughts and find a tone of voice that strikes a chord with their target audience? Watch as broadcast journalist Emma Crosby shares tips on how to become an authentic communicator.
Introducing The Corporate Newsroom
Marketing teams are increasingly embracing the principles of journalism to operate like newsrooms, communicating with clients and internal stakeholders directly and more frequently via their own channels.
But while AI tools are increasing efficiency, marketers are still struggling to juggle multiple hats. A recent study from the Content Marketing Institute suggests that in 30% of large organisations just one person is responsible for all types of content, so it’s no surprise that generating ideas and creating engaging content are cited as top challenges.
To help, we’ve developed The Corporate Newsroom. The series will provide insight, inspiration and best-practice examples from our network of journalists and business specialists on how to create impactful content, consistently.
Watch for more on how to create content with confidence. Learn more about the Casey Wishart team in the video here.
