Pictet: Healthcare case studies
Brief
Produce a series of videos to promote Pictet’s healthcare investments.
Strategy
The world of private equity can appear abstract and intangible, so we wanted to make clear how these investments have a real impact on people’s lives.
The first video in this series focused on Jnana Therapeutics, to explain how they developed an innovative drug-discovery platform, which led to a pioneering treatment for phenylketonuria, or PKU. This inherited disorder affects around 90,000 children in the US and Europe every year, and was previously incurable.
By combining beautifully filmed testimony from both the CEO of Jnana, shot on-location in the US, and the Pictet investment team, filmed at their Geneva headquarters, we were able to bring this story to life, using documentary storytelling techniques.
The second film in this series looked at Pictet’s investment in JenaValve, a revolutionary device designed to treat aortic regurgitation, or heart failure caused by a leaky valve.
We knew it was important to demonstrate how the device worked, and so we designed bespoke graphics to illustrate the JenaValve in action, as well as filming with the team in Washington DC. The result is a clear illustration of the power of medical innovation, fuelled by private equity.
