ManpowerGroup & Cepsa: Davos 2024
Brief
Translate an extensive report into a lively discussion at the World Economic Forum in Davos, where countless brands compete to engage a relatively small community of discerning delegates. Additionally, raise awareness of the report’s findings beyond the forum itself.
Strategy
We moved quickly (as Davos requires), first disseminating the report into a succinct treatment, then creating a brand identity and asset suite including invitations, a seat-warmer video and social media tiles. On site, we managed all aspects: providing a moderator, scripting the Q&A, briefing panellists, filming and co-ordinating a live stream then fast-editing highlights within hours.
Result
Our clients were exceptional partners and the high quality of their report - and their C-suite speakers - made our job easy. It was also helpful that our team members had more than two decades of Davos experience between them. Our three organisations worked seamlessly, which led to a packed room, a flawless, well-watched live stream and slick dissemination of video clips from multiple accounts within 24 hours.
