DBS: Amplifying a report
How to build thought leadership from a report
How do you turn a proprietary market report into high-impact content marketing? We partnered with DBS to develop a digital content marketing strategy that would position the bank as a thought leader in Asia’s e-commerce and digital economy sectors.
The objective was to deepen engagement with late-stage start-ups and venture capital firms across the region. The campaign content needed to bring to life insights from a proprietary research report co-developed with Cube Asia, while also serving lead-generation and awareness goals.
Bringing data to life with expert-led storytelling
We set up a pop-up video studio at a DBS-hosted event, capturing expert interviews with DBS senior stakeholders and the Cube Asia report author - extending the impact of the report by adding in expert commentary and tangible market examples. From the hero content, we produced short-form 9x16 videos optimised for social platforms, featuring bold typography. Watch more here.
To move audiences from awareness to engagement, we developed a dynamic animation showcasing the most compelling findings from the report.
Text on screen:
E-commerce in Southeast Asia has transformed. 2024 was a turning point. Profitability arrived and changed everything.
The major players have consolidated with Shopee, Lazada and Grab, now commanding over 70% of online sales.
So what’s next?
E-Commerce sales are set to more than double by 2030.
Major players must now fight to defend market share.
How?
They’ll improve user experience to retain customers and take control of key services to reduce costs and guarantee reliability.
Successful startups will need to zero in on adjacent, underserved areas where the major platforms haven’t yet built capacity.
And investors? They’re no longer chasing unicorns and quick exits.
They want sustainable, profitable business models. That means equity alone can’t fund growth.
Businesses will turn to credit, adding cost-effective, structured capital to their funding mix.
The stage is set for a more investable and competitive digital economy.
Is this the start of a new Golden Age for Southeast Asia tech?
Find out more in DBS Nextwave Southeast Asia 2025 report
https://go.dbs.com/DBSNextWaveSEA
By aligning thought leadership with strategic storytelling and modular content formats, we created a mix of content ideal for event screens, digital campaigns, and stakeholder decks.
Key insights from this case study
How DBS used video content to engage start-ups and venture capitalists
How to turn a market report into a high-performing content campaign
How to produce modular content for web, social, and live events
