What can we learn from influencers?

One challenge nearly all our clients and B2B marketers face today is how to stand out on social. And who better to learn from than influencers? We’ve been examining on what is arguably the most powerful type of marketing today, a $21 billion industry that shows no sign of slowing down.

As you’ll see, we’re not advocating for businesses to look outside their organisations for influencers but rather harness the power of the expertise they have within. We know that some of you are doing this already and others would like to do more. This new era of ‘expertise marketing’ as we are calling it, will call for a complete marketing re-org.

To hear our full findings including a six point activation plan, please get in touch with satwant@caseywishart.com or roslyn@caseywishart.com