How to tell your sustainability story?

If you are marketing around sustainability you are in a crowded space. Here’s our advice for standing out with branded sustainability content.

Facts: As a content studio, it’s our responsibility to take a journalistic and fact-checked approach to communicating a sustainability story. For corporations, this means being transparent, a trait that could ultimately strengthen trust with your audience.

Authenticity: We encourage businesses to communicate their efforts authentically in order to gain recognition among their target audience. It’s not always about winning over everybody, a well-targeted micro-audience is sometimes more valuable.

Be positive: Promote active solutions and empower people to change their behaviour; people instinctively run away from pain (and fear) and towards comforting solutions.

Be consistent: Sustainability is not a one-off project. Up the ante around events like the UN Climate Change Conference (COP) and then continue the conversation all year round.