Helping leaders stand out on social
Ninety-two percent of professionals say they are more likely to trust a company whose senior executives use social media (FTI Consulting 2023). But how can leaders communicate their thoughts and find a tone of voice that strikes a chord with their target audience? Watch as broadcast journalist Emma Crosby shares tips on how to become an authentic communicator.
Speaker: Emma Crosby - Presenter/Broadcaster and Strategic Partner for Casey Wishart & Partners
Inspiring leaders tell stories. In fact, the American psychologist Dr Howard Gardner says stories are the most single most powerful weapon in a leader's arsenal.
It makes sense, if you think about it, because telling stories is in our DNA.
So for executives, that means getting on screen and sharing what you know.
Not everyone finds this easy, but I believe anyone can become a great storyteller. All you need to know is what you want to say and how you want to say it.
First up: Know your audience. Who are your audience and what do they need? Always use this as a starting point and never forget them.
Next: What's your message? Now, this should really resonate with your audience and it should be simple enough to write down in one sentence.
Now, for the story telling: People remember people, not numbers, so find a way to bring your story to life.
For example, don't just tell us about your record profits, but the journey that your company has been on to achieve them.
You have an amazing new product launch? Talk about the moment that you realised there was a gap in the market.
Perhaps you work with the best people in the industry? Give an anecdote on why you lot are the dream team.
Share your expertise for free or tell us some of the hard lessons that you've learned in leadership. You will instantly become a more engaging, a more genuine storyteller.
Endframe: Casey Wishart & Partners. Your expertise. Our journalism.