AI in creative content making
Are you optimising AI to work smarter? Companies that are slow to embrace new technologies could be handing their competitors an easy advantage. Within creative content making, AI tools are accelerating workflows and streamlining processes. Watch as Casey Wishart co-founder, Roslyn Shaw and Creative Partner, Stuart Mackay, reveal how we use AI in our day-to-day work, from strategy and conception to final delivery. Learn which four creative content roles we believe will remain uniquely human for the foreseeable future.
Introducing The Corporate Newsroom
Marketing teams are increasingly embracing the principles of journalism to operate like newsrooms, communicating with clients and internal stakeholders directly and more frequently via their own channels.
But while AI tools are increasing efficiency, marketers are still struggling to juggle multiple hats. A recent study from the Content Marketing Institute suggests that in 30% of large organisations just one person is responsible for all types of content, so it’s no surprise that generating ideas and creating engaging content are cited as top challenges.
To help, we’ve developed The Corporate Newsroom. The series will provide insight, inspiration and best-practice examples from our network of journalists and business specialists on how to create impactful content, consistently.
Watch for more on how to create content with confidence. Learn more about the Casey Wishart team in the video here.
